Ove godine smo tokom Spark konferencije imali priliku da razgovaramo o razvoju startup preduzeća sa Džonom Burkartom, jednim od sudija Spark.me startup takmičenja.

Džon Burkart je predavač i govornik, autor, osnivač TBC Global konsultantske agencije i bavi se, između ostalog, content strategijom. Osim toga, Džon je već osam puta govorio na najvećem tech i startup festivalu na svijetu — SXSW, gdje je i savjetnik odbora već pet godina.

Tokom jedne od pauza na konferenciji, sa Džonom smo razgovarali o elementima uspješnog startup-a, ključnim koracima koji će vam pomoći da pretvorite vašu ideju u unosni startup, kvalitetnoj prezentaciji vašeg startup-a žiriju i investitorima i razlikama između investicije i prihoda.

Ako planirate da se prijavite na startup takmičenje Spark.me konferencije naredne godine i dobijete priliku da predstavite svoj startup na TechCrunch konferenciji u San Francisku, Džon vam daje tri savjeta koja će vam pomoći da osvojite prvo mjesto!

This year, during the Spark.me conference, we had a chance to talk about startup development with Jon Burkhart, one of the judges of the Spark.me Startup Competition.

Jon is a keynote speaker, author, content strategist, and founder of TBC Global marketing consultancy. Moreover, he is the eight time speaker at the world’s largest tech and startup festival, South by Southwest (SXSW), and a board advisory of the festival for five years.

During one of the short breaks at the conference, we talked with Jon about elements of a successful startup, crucial steps to help you turn your idea into a lucrative startup, delivering a quality pitch to investors or judges, differences between investment and revenue, and more.

If you’re planning to apply for next year’s Spark.me startup competition and get a chance to represent your startup at TechCrunch, Jon has the three tips that will help you win the competition!

1:38 You are one of the judges at this year’s startup competition at Spark.me, and you have had a glance over dozens of startups born in the Balkans. What are your impressions?

2:43 What is the most crucial thing you have to have when you want to turn your idea into a lucrative startup?

4:28 When you listen to startup pitches, one question you always ask is: “Why should YOU get this award/investment?” What are the elements of the ideal answer to that question?

6:07 Why is choosing the right competition or investor that relates to your product or service of crucial importance?

7:14 One of the common misconceptions is that investment = revenue. That kind of attitude often makes startup fails. What’s your advice on this problem?

8:36 Would you advise entrepreneurs from the Balkans to create global products/services, or to build something here, locally?

10:40 What are the three tips you have for anyone who plans to apply for next year’s startup competition at Spark.me and try to win a trip to TechCrunch?