NIjesu svi kursevui koji postoje nužno dobri i dobro je kad možete sebi da uštedite vrijeme i “naletite” baš na one koji vama odgovaraju.
Neformalna edukacija u svijetu marketinga je praktično najbolje što možete da uradite za sebe. Pored praktičnog znanja, koje je neophodo u svakom poslu, marketing tj. advertising se mijenjaju toliko velikom brzinom, da je potrebno da gotovo svakodnevno provjeravamo, testeiramo i naravno, informišemo se o novonastalim situacijama. Pošto formalno obrazvanje više služi tome da nas usmjeri i iskristališe način na koji razmišljamo, teško da će bilo koji fakultet biti u mogućnosti da baš u potpunosti isprati sve novine koje se dešavaju u tako kratkom roku. Da ne pominjemo naše fakultete i literaturu koja se nije mijenjala godinama unazad.
U ovoj epizodi govorimo o kursevima koje bi obavezno trebalo da poslušate ako ste (budući) marketar. Pomoći će vam da unaprijedite vještine na najefikasniji mogući način, a osim toga, većina je besplatna. Pored kurseva, za koje imate i linkove za pristup, savjetujemo još nešto – ne tražite brz način da nešto naučite, u marketingu to može puno da vas košta. Loše segmentirana publika, neprofesionalan pristup ili pogrešna reklamna poruka ponekad rezultiraju katastrofalnim rezultatima po brend ili kompaniju. Samo temeljno učenje i ozbiljan pristup ka razumijevanju stvarnih potreba kupaca mogu da znače dugoročan uspjeh, a sve to podrazumijeva konstantno ulaganje u obrazovanje i puno rada.

1:15 Facebook Blueprint – https://www.facebook.com/business/learn
4:18 Hubspot – Inbound Marketing Course – https://academy.hubspot.com/courses/inbound-marketing
7:19 Google Analytics – https://analytics.google.com/analytics/academy/
10:03 Hubspot – Social Media Certification – https://academy.hubspot.com/courses/social-media
14:08 Udemy – “How I hit first on Google” – https://www.udemy.com/seo-ultimate-guide/
16:00 Hubspot – SEO Course – https://academy.hubspot.com/courses/seo-training
18:29 NMKI – Stefan Gajić – https://stefangajic.com/najjaci-marketing-kurs-ikada/
20:27 Hubspot – Business Blogging – https://academy.hubspot.com/courses/blogging-training

Ove godine smo tokom Spark konferencije imali priliku da razgovaramo o razvoju startup preduzeća sa Džonom Burkartom, jednim od sudija Spark.me startup takmičenja.

Džon Burkart je predavač i govornik, autor, osnivač TBC Global konsultantske agencije i bavi se, između ostalog, content strategijom. Osim toga, Džon je već osam puta govorio na najvećem tech i startup festivalu na svijetu — SXSW, gdje je i savjetnik odbora već pet godina.

Tokom jedne od pauza na konferenciji, sa Džonom smo razgovarali o elementima uspješnog startup-a, ključnim koracima koji će vam pomoći da pretvorite vašu ideju u unosni startup, kvalitetnoj prezentaciji vašeg startup-a žiriju i investitorima i razlikama između investicije i prihoda.

Ako planirate da se prijavite na startup takmičenje Spark.me konferencije naredne godine i dobijete priliku da predstavite svoj startup na TechCrunch konferenciji u San Francisku, Džon vam daje tri savjeta koja će vam pomoći da osvojite prvo mjesto!

This year, during the Spark.me conference, we had a chance to talk about startup development with Jon Burkhart, one of the judges of the Spark.me Startup Competition.

Jon is a keynote speaker, author, content strategist, and founder of TBC Global marketing consultancy. Moreover, he is the eight time speaker at the world’s largest tech and startup festival, South by Southwest (SXSW), and a board advisory of the festival for five years.

During one of the short breaks at the conference, we talked with Jon about elements of a successful startup, crucial steps to help you turn your idea into a lucrative startup, delivering a quality pitch to investors or judges, differences between investment and revenue, and more.

If you’re planning to apply for next year’s Spark.me startup competition and get a chance to represent your startup at TechCrunch, Jon has the three tips that will help you win the competition!

1:38 You are one of the judges at this year’s startup competition at Spark.me, and you have had a glance over dozens of startups born in the Balkans. What are your impressions?

2:43 What is the most crucial thing you have to have when you want to turn your idea into a lucrative startup?

4:28 When you listen to startup pitches, one question you always ask is: “Why should YOU get this award/investment?” What are the elements of the ideal answer to that question?

6:07 Why is choosing the right competition or investor that relates to your product or service of crucial importance?

7:14 One of the common misconceptions is that investment = revenue. That kind of attitude often makes startup fails. What’s your advice on this problem?

8:36 Would you advise entrepreneurs from the Balkans to create global products/services, or to build something here, locally?

10:40 What are the three tips you have for anyone who plans to apply for next year’s startup competition at Spark.me and try to win a trip to TechCrunch?